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Performing search engine optimization is one of the least expensive and most effective ways to get traffic to your site. But it’s not the only way to get visitors from search engines. Pay per click advertising (PPC) requires an investment, but it can greatly boost your affiliate traffic and sales if used correctly.
We’ve all seen the “Sponsored Links” at the top and sides of search result pages. Those are actually PPC ads. (They’re also found on some websites.) Some Internet users have grown rather blind to these, but there are still plenty who click on them. Besides, when you run a PPC campaign, you’re not paying for each time your ad is shown. You’re paying for each time someone clicks on it.
Affiliates use PPC ads for a few different purposes. One is to get visitors to a website or blog where they promote affiliate products. Another is to send them to a squeeze page, where they can sign up for a newsletter or e-course. And sometimes they just direct visitors straight to an affiliate link. Your approach will vary depending on which of these is your objective.
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If you’re directing PPC ads to an affiliate link, it’s important to use keywords that attract people who are interested in buying. Otherwise, you’re pretty much wasting your money. For instance, if you’re an affiliate for a company that sells leather gloves, try to think like someone who is interested in buying a pair. Perhaps he has a brand or color in mind. You could try using something like “black leather gloves” or “Cole Haan leather gloves” as your keywords. Or if you’re targeting bargain shoppers, “discount leather gloves” might be a good keyword phrase.