The Regular Affiliate Mistakes
We all make mistakes. It’s a fact of life. Even seasoned affiliate marketing pros are not immune to them. But there are certain mistakes that are common among those who are struggling to find their way as affiliates. Do any of these sound familiar to you?
Joining the wrong programs — Some affiliates make the mistake of joining affiliate programs just because of their high commission rates, or because someone else they know is doing well with them. But these things cannot necessarily be used to predict success in a particular situation.
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Promoting too many products — Some affiliates join so many programs that they can’t keep up with them all. If keeping up with all of the products you’re promoting is a full-time job, how will you have time to actually promote them?
Not promoting enough products — Other affiliates concentrate their efforts on just one or two products. While it’s good to have focus, expanding your offerings allows for greater income potential.
Relying solely on graphic advertising — Banners and buttons are useful tools for affiliates, but they’re not the be-all and end-all of affiliate marketing. They rarely generate nearly as many sales as a good product review or other useful content. There’s nothing wrong with using graphics, just don’t make that your only approach.
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Failure to explore different methods of promotion — When you find something that brings in affiliate sales, it can be tempting to just stick with it and not try anything else. But there are many different ways to promote your affiliate links. If you don’t give them a try, you could be missing out on a lot of profits.
Not reading the fine print — Every affiliate program has its own set of terms, and they vary greatly from program to program. If you don’t read and heed them, you could miss out on commissions, or even be removed from the program for violations.
Spamming — With all of the spammers there are out there, you’d think there was a lot of money in it. But whether it’s sending out unsolicited emails or creating splogs, spamming will get you nowhere fast. You’ll lose the trust of your potential customers, and you could get in trouble with your ISP, your web host, and the search engines (and possibly even the law). If you’re not familiar with the actions that could be considered spamming, take some time to learn about them before you go any further.
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If you’ve made any of these mistakes, don’t feel bad. Few marketers get through their entire affiliate career without a single blunder. Just correct what you can and keep moving forward.